What is true of mice is just as true of people. Flies and people are just variations on a theme of how to build a body that was laid down in some wor… - Matt Ridley

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What is true of mice is just as true of people. Flies and people are just variations on a theme of how to build a body that was laid down in some worm-like creature in the Cambrian period. They still retain the same genes doing the same job. Of course, there are differences; if there are not, we would look like flies. But the differences are surprisingly subtle.

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About Matt Ridley

Matthew White Ridley, 5th Viscount Ridley, DL, FRSL, FMedSci (born 7 February 1958), usually known as Matt Ridley, is a British journalist who has written several popular science books. He is also a businessman and a Conservative member of the House of Lords.

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Also Known As

Alternative Names: Matthew Ridley, 5th Viscount Ridley Hon. Matthew White Ridley Matthew White Ridley, 5th Viscount Ridley Dr M W Ridley Matthew White Ridley

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Advertising works. Brand names are better known if they are advertised with sexy or alluring pictures, and better-known brands sell better. Why does it work? Because the price the consumer would have to pay in ignoring the subliminal message is just too high. It is better to be fooled into buying the second-best ice cream than go to the bother of educating yourself to resist the salesmanship.

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