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When I first did my first short for Powerpuff Girls, and we focus-tested it, I'm sure people have heard this story, we showed it to a group of 11-yea… - Craig McCracken
" "When I first did my first short for Powerpuff Girls, and we focus-tested it, I'm sure people have heard this story, we showed it to a group of 11-year-old boys, and they said "this is the worst cartoon that has been ever made and whoever made it should be fired." I'm sitting in the room with all the executives watching these 11-year-old boys destroy the show, and... I was like, I went back to the studio and I started redesigning the characters and I gave 'em fingers and I made them more accessible, and I was like "they didn't get it, they didn't get it..." [...] I took that criticism and went, "what did I do wrong? What wasn't I communicating? How I was I not telling this idea clearly?" And what I realized I was doing, is I had been making it in my head for so long, I made an episode that was like a third season, middle-of-the-season episode. And I'm like, "No, you gotta go back to the very beginning of the idea" [...] and just kind of step the audience through the idea and introduce them. Even though it seems like old hat to you, and you're like "well that's boring", but that's what the audience wants. Tell them a story. Who are they, these characters? Why should I like them? Don't be so ironic or high-concept-y.
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About Craig McCracken
Craig McCracken (born March 31, 1971) is an American animator, writer, and cartoonist, known for creating the animated television series The Powerpuff Girls, Foster's Home for Imaginary Friends, and Wander Over Yonder.
Also Known As
Alternative Names:
Craig
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Craig Mccracken
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Craig Douglas McCracken
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Additional quotes by Craig McCracken
A lot of people come up with these really elaborate concepts, and they get into the weeds of the concepts and how the story's gonna be. That's not what executives wanna see. They wanna see characters that they can engage with, and, also it sounds a little cliche, but the so-called "elevator pitch" or seven words, "try to describe your show in seven words", is a really good exercise. I found it just... work through, y'know, what your idea is about. That elevator pitch is basically "I've got a few seconds to tell somebody my idea, how would I say it?"
[Question from the audience]: "If you could pick only one thing, what is the most important thing when it comes to creating and running your own series?"Craig McCracken: Characters. Great, likable characters that resonate with audiences. That's the most important thing. Concepts will get you to try out a show, to tune in to a show maybe, but concepts don't keep you watching over and over again. If you're not engaged with the characters and the personalities of the characters, you're not going to continue to watch that show.
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