There sat a woman, whose wet tresses rolled On to the floor in waves of gleaming gold, Cast back from such a form as, erewhile shown To one poor shep… - William Morris

Il primo passo per rendere attraente il lavoro è consegnare quel che rende fruttuoso il lavoro, il Capitale, compresa la terra, i macchinari, le fabbriche ecc., nelle mani della comunità, perché ne faccia uso per il bene collettivo, in modo che possiamo tutti lavorare per “soddisfare” le vere “domande” di tutti – il che significa lavorare per sopravvivere, invece che per soddisfare la domanda del mercato del profitto, per il profitto, costringendo cioè gli altri uomini a lavorare contro la loro volontà.

...what I mean by Socialism is a condition of society in which there should be neither rich nor poor, neither master nor master's man, neither idle nor overworked, neither brain­slack brain workers, nor heart­sick hand workers, in a word, in which all men would be living in equality of condition, and would manage their affairs unwastefully, and with the full consciousness that harm to one would mean harm to all—the realisation at last of the meaning of the word commonwealth.

Thus then lived this folk in much plenty and ease of life, though not delicately nor desiring things out of measure. They wrought with their hands and wearied themselves; and they rested from their toil and feasted and were merry: to-morrow was not a burden to them, nor yesterday a thing which they would fain forget: life shamed them not, nor did death make them afraid.