Translated by Todd Nichol along with Prefaces 1997 - Søren Kierkegaard

When one merely states that one has many subscribers and keeps on saying it, then one gets many; just as when one sheep goes to water, the next one also goes, and when it is continually said of a large flock of sheep that they go hither and yon to water, then the rest must also go, so people believe that it must be the demand of the times, that for the sake of use and custom – they must also subscribe.

It occurs to me that artists go forward by going backward, something which I have nothing against intrinsically when it is a reproduced retreat — as is the case with the better artists. But it does not seem right that they stop with the historical themes already given and, so to speak, think that only these are suitable for poetic treatment, because these particular themes, which intrinsically are no more poetic than others, are now again animated and inspirited by a great poetic nature. In this case the artists advance by marching on the spot. — Why are modern heroes and the like not just as poetic? Is it because there is so much emphasis on clothing the content in order that the formal aspect can be all the more finished?

In the end, therefore, money will be the one thing people will desire, which is moreover only representative, an abstraction. Nowadays a young man hardly envies anyone his gifts, his art, the love of a beautiful girl, or his fame; he only envies him his money. Give me money, he will say, and I am saved...He would die with nothing to reproach himself with, and under the impression that if only he had had the money he might really have lived and might even have achieved something great.