Beyond the military domain, the most obvious target for such retaliation is Russian energy exports, which account for roughly 36 percent of the count… - Andriy Kobolyev

However, shifting gas sales, for example, to Chinese markets is not possible. ... In the case of China, it might take 10 to 15 years to build the infrastructure. The existing pipeline to China is small and is not connected to the areas currently supplying Europe. To lose your biggest, most lucrative market, to lose 80% of your revenues, and become fully dependent on China, does not look like a very smart or strategic move. That does not look like a victory.

“Every Saturday, they would run shows saying how bad Naftogaz is, what a bad person Kobolyev is” (Andriy Kobolyev said to the Wall Street Journal about a Firtash-controlled television station called Inter started airing negative coverage about Kobolyev. “In Ukraine, those favors don't come for free. If you want a TV channel which is a propaganda channel to promote you, that comes at a cost,” he said.

A lot of populist politicians began to use it as a tool to discredit reforms and to increase their rating in the year of double elections. ... Now I will give my salary and bonuses in equal proportions to three Ukrainian organizations – “Narodny tyl” supporting the families of the dead warriors, “Come back alive” supporting the army, [MIM] and “Tabletochky” to help children with cancer.