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Moreover, the EU's Green Deal, which commits the bloc to become carbon-neutral by 2050, means the balance of bargaining power has shifted decisively from fossil fuel producers to consumers. European governments must use that advantage to sanction Russian energy exports in a way that will not damage their economies. The best approach is the tried and tested Iranian sanction model: natural gas can flow from Gazprom to Europe. However, all proceeds are kept in special escrow accounts in European banks until Russia meets certain conditions.

Beyond the military domain, the most obvious target for such retaliation is Russian energy exports, which account for roughly 36 percent of the country's total budget revenues, most of which are used to fund military expenditure. Europe should move fast to replace Russian energy supplies permanently.

However, shifting gas sales, for example, to Chinese markets is not possible. ... In the case of China, it might take 10 to 15 years to build the infrastructure. The existing pipeline to China is small and is not connected to the areas currently supplying Europe. To lose your biggest, most lucrative market, to lose 80% of your revenues, and become fully dependent on China, does not look like a very smart or strategic move. That does not look like a victory.

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A lot of populist politicians began to use it as a tool to discredit reforms and to increase their rating in the year of double elections. ... Now I will give my salary and bonuses in equal proportions to three Ukrainian organizations – “Narodny tyl” supporting the families of the dead warriors, “Come back alive” supporting the army, [MIM] and “Tabletochky” to help children with cancer.

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“Every Saturday, they would run shows saying how bad Naftogaz is, what a bad person Kobolyev is” (Andriy Kobolyev said to the Wall Street Journal about a Firtash-controlled television station called Inter started airing negative coverage about Kobolyev. “In Ukraine, those favors don't come for free. If you want a TV channel which is a propaganda channel to promote you, that comes at a cost,” he said.

The Russians and Putin have always believed Europe can never survive without Russian oil. ... Putin thinks if he wins in Ukraine, the Kremlin will be forgiven because there is no alternative, and the west is weak. That is how he thinks, how Gazprom thinks, and how Rosneft thinks. That is how they see the world. That is why Putin personally controls the energy trade. It is his sacred cash cow. ...There is a Russian proverb: a sacred place is never empty for long.