Why is ultimately a question of purpose: Why do we exist? In most organizations, people are not encouraged to keep asking questions. - Ikujiro Nonaka

Any organization that deals with a changing environment ought not only to process information efficiently, but also create information and knowledge.

Companies and leaders who treat knowledge management as just another branch of IT don’t understand how human beings learn and create... Unlike land, capital, energy, labor, and technology — the conventional “inputs” into business practice — knowledge is innately self-renewing. “It is produced and consumed simultaneously. Its value increases with use, rather than being depleted as with industrial goods or commodities. Above all, it is a resource created by humans acting in relationship with one another.

In an economy where the only certainty is uncertainty, the one sure source of lasting competitive advantage is knowledge.