Once you see the boundaries of your environment, they are no longer the boundaries of your environment. - Marshall McLuhan

Environments are not passive wrappings, but are, rather, active processes which are invisible. The groundrules, pervasive structure, and over-all patterns of environments elude easy perception

By simply moving information and brushing information against information, any medium whatever creates vast wealth.

What began as a "Romantic reaction" towards organic wholeness may or may not have hastened the discovery of electro-magnetic waves. But certainly the electro-magnetic discoveries have recreated the simultaneous "field" in all human affairs so that the human family now exists under conditions of a "global village." We live in a single constricted space resonant with tribal drums. So that concern with the "primitive" today is as banal as nineteenth-century concern with "progress," and as irrelevant to our problems. The new electronic interdependence recreates the world in the image of a global village. (p. 36)