The phonetic animal par excellence is man. All men are born with an infinite capacity for making noises and using them. - John Rupert Firth

The study of such words as work, labour, trade, employ, occupy, play, leisure, time, hours, means, self-respect, in all their derivatives and compounds in sociologically significant contexts during the last twenty years would be quite enlightening. So would the study of words particularly associated with the dress, occupations, and ambitions of women, or the language of advertising, especially of quackery, entertainments, food, drink, or of political movements and propaganda.

You shall know a word by the company it keeps.

Research into the detailed contextual distribution of sociologically important words, what one might call focal or pivotal words, is only just beginning.