[The behaviour of the decision maker reflects economics’ utilitarian paradigm] which means that they strive to acquire desirable pay offs and if thei… - Lee Roy Beach

Decision making is essentially social behaviour, even when there is nobody else present, because one anticipates how others will react and factors this into the decision. [...] Organizations per se do not make decisions, but individuals in organizations do. And when they do, they must take others into account.

Paradigms are the most general-rather like a philosophical or ideological framework. Theories are more specific, based on the paradigm and designed to describe what happens in one of the many realms of events encompassed by the paradigm. Models are even more specific providing the mechanisms by which events occur in a particular part of the theory’s realm. Of all three, models are most affected by empirical data - models come and go, theories only give way when evidence is overwhelmingly against them and paradigms stay put until a radically better idea comes along.

The Theory of Narrative Thought begins with the assumption that everyday thought is in the form of narratives, which are causally motivated, time-oriented chronicles, or stories, that connect the past and present with the future, thereby giving continuity and meaning to ongoing experience. Narratives are not simply the voice in your head, nor are they simply words, like a novel or a newspaper article. They are a rich mixture of memories and of current visual, auditory, and other aspects of awareness, all laced together by emotions to form a mixture that far surpasses mere words in their ability to capture context and meaning.