Your back's against the wall and you're almost done for – it's Dunkirk all over again! (The Apprentice (To Paul, the ex-army Lieutenant before he is … - Alan Sugar

Sian Lloyd – what was she doing there? Why did you cast and pay for a kind of celebrity for your advert? You know, I could understand if your advert was based on weather, I could understand if your advert was based on her being upset because her boyfriend blew her out for a cheeky girl, right and she's crying, but I can't understand this. She's not even a mother, what's the point? (Episode 9).

I've got to continue the process with some candidates, some very strong candidates that are left. Let's get rid of the no-hopers. No chance. Don't waste my time. (to Ella Jade Bitton after firing Sarah Dales before the first ever triple firing in the series).

But I've sat here four times, and there is a message coming from above....not that I am a believer in the Lord or anything.... (Immediately before Jo Cameron's firing).