When the product is right, you don't have to be a great mar… - Lee Iacocca

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When the product is right, you don't have to be a great marketer.

Lee Iacocca

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About Lee Iacocca

Lido Anthony "Lee" Iacocca (October 15, 1924 – July 2, 2019) was an American automobile executive best known for the development of the Ford Mustang and Ford Pinto cars while at the Ford Motor Company in the 1960s, and for reviving the Chrysler as its CEO during the 1980s. He was president and CEO of Chrysler from 1978 and chairman from 1979, until his retirement at the end of 1992. He was one of the few executives to preside over the operations of two of the Big Three automakers.

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Birth Name: Lido Anthony Iacocca

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But McNamara knew more than the actual facts — he also knew the hypothetical ones. When you talked with him, you realized that he had already played out in his head the relevant details for every conceivable option and scenario.

It’s a good thing God doesn’t let you look a year or two into the future, or you might be sorely tempted to shoot yourself.

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When the product is right, you don't have to be a great marketer. - Lee Iacocca

About Lee Iacocca

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