In our own solar system, for example, everything that is not the Sun adds up to less than one fifth of one percent of the Sun’s mass. - Neil deGrasse Tyson

Early Riser, might you be?
Want a spectacle for free?
Before sunrise you will see
Two bright stars — planets they be.

The brightest one is Venus.
Outshining Jupiter’s light.
Catch both before they’re consumed
By all of morning twilight.

... the anatomy of a sound bite is—it's gotta be interesting. And it's gotta be tasty. It should also be a little bit fun to hear ... so that you smile. And it's gotta have enough of all that to want to tell someone else that you just learned something. ... I have a master class on thinking like a scientist and how to communicate what you know in your expertise to others.

A few years ago I got a phone call from a marketing executive who wanted to light up the Moon with the logo of her company. She wanted to know how she might proceed. After slamming down the phone, I called her back and politely explained why it was a bad idea. Other corporate executives have asked me how to put into orbit mile-wide luminous banners with catchy slogans written across them, much like the skywriting or flag-dragging airplanes you see at sports events or over the ocean from a crowded beach. I always threaten to send the light police after them.