In France the height of the structures is limited to five or six storeys: in America stores frequently tower up fifteen storeys or more, and with rap… - Harry Gordon Selfridge

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In France the height of the structures is limited to five or six storeys: in America stores frequently tower up fifteen storeys or more, and with rapid smooth-running lifts one floor is as good as another. These buildings measure their floor area by the acre, and twenty, thirty, or even forty acres of floor space—or even two million square feet—are not extraordinary, while it is quite likely that before the ink on these pages has become dry some great merchant with imagination, courage and ambition will announce his purpose of erecting a structure perhaps twice as large as any now in existence. If he does so it will not be for the sake of having the biggest thing on earth but because more space will allow him to set the word "perfection" further out in the hitherto unexplored fields of endeavour.