And the day of physical adventure is over. The day of the bold Phoenician, the fearless trader who with his caravan threaded his way into unknown lands; the day when the early English merchant-sailor trusted and risked his fortune in one small boat, and sought out markets and trading points in undiscovered corners of the earth—these days are gone for ever. The earth has all been "discovered," its lands and peoples are known, and its oceans charted. The merchant who desires to transact business abroad has at his call every detail of information regarding every country, island, or people.

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To the Merchants and Men of Commerce throughout the entire world, or to those among them who love their calling and count themselves fortunate in being able to follow its intricate but fascinating paths—to those who look upon work as glorious and to be sought—who look upon idleness as unproductive and to be avoided—to those whose efforts are unitedly making the world busier, happier, richer, and more able to provide the good things of life, this volume is dedicated by The Author.

In all parts of the world this condition existed till about half a century ago, when a few shop-keepers became inoculated with the spirit of enterprise. They grew beyond the little shop by the simple process of addition... Then it was that department stores in their early stages began to appear, and... they have continued to develop in every direction, and no man can foresee their final form and size, or say where they will stop. No one who knows the ramifications of these great modern stores can feel for a moment that they have reached their highest point of achievement. The room for improvement is still the biggest room in the world, and all that is now done means a step forward into a new and hitherto undreamed of realm, and to this much of the excitement and interest of such a business is due.

To write on Commerce or Trade and do the subject justice would require more volumes than any library could hold, and involve more detail than any mind could grasp. It would be a history in extenso of the world's people from the beginning of time. For we are all merchants, and all races of men have been merchants in some form or another.

The merchant sends the buyer far afield with instructions to invest... in... staples or novelties, as he thinks will interest the home public. He risks his money and a certain amount of prestige upon the judgment of the buyer... Much merchandise begins to depreciate from the day it arrives; practically none increases in value. The buyer then must learn to buy enough and not too much; to buy what will give satisfaction..; to pay not too much for what he buys; to know qualities and values... All this carries with it a certain speculative risk, but so certain does his judgment become, that the house conducted on scientific lines can estimate to a fraction of one per cent.

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The desire to trade seems to be inherent in man, as natural to him as the instinct of self-preservation, and from earliest recorded history we see trade and barter entering into and becoming part of the lives of men of all nations... [W]e see it as one of the most desirable objectives of the nations themselves.

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[T]he artist sells the work of his brush and in this he is a merchant. The writer sells to any who will buy, let his ideas be what they will. The teacher sells his knowledge of books—often in too low a market—to those who would have this knowledge passed on to the young.
The doctor... too is a merchant. His stock-in-trade is his intimate knowledge of the physical man and his skill to prevent or remove disabilities. ...The lawyer sometimes knows the laws of the land and sometimes does not, but he sells his legal language, often accompanied by common sense, to the multitude who have not yet learned that a contentious nature may squander quite as successfully as the spendthrift. The statesman sells his knowledge of men and affairs, and the spoken or written exposition of his principles of Government; and he receives in return the satisfaction of doing what he can for his nation, and occasionally wins as well a niche in its temple of fame.
The man possessing many lands, he especially would be a merchant... and sell, but his is a merchandise which too often nowadays waits in vain for the buyer. The preacher, the lecturer, the actor, the estate agent, the farmer, the employé, all, all are merchants, all have something to dispose of at a profit to themselves, and the dignity of the business is decided by the manner in which they conduct the sale.

The Phoenicians a thousand years before the Christian era were fearless, progressive and splendid, but... [t]hey traded individually as did the Venetians and even the great s of Augsburg, leaving no trace of that ability which selects and teaches others to assist in any remarkable enterprise.

This ability... to organize, to breathe into others that fire of enthusiasm, that quality of judgment, that spirit of progress, has long been considered by thinking men of commerce as the final and greatest of all qualities, the test of supreme commercial genius.

A thousand departments of mental and physical activity foster and in turn are fostered by its achievement. People must be governed, and there must be those who govern. Laws must be made, and there must be those who study, and those who execute these laws. People must be taught, and there must be teachers. All these and the Church, the newspaper, the theatre, the fine arts are essential to the completeness of the State, to the happiness and safety of its people; but Commerce is the main stem, or trunk, where they are all branches, supplied with the sap of its far-reaching wealth. It is as necessary to the existence of any nation as blood to the physical man. That country in which trade flourishes is accounted happy, while that in which Commerce droops provokes shaking of heads and prophecies of downfall.

The boss drives his men; the leader coaches them.
The boss depends upon authority; the leader on goodwill.
The boss inspires fear; the leader inspires enthusiasm.
The boss says 'I'; the leader, 'We'.
The boss fixes the blame for the breakdown; the leader fixes the breakdown.
The boss knows how it is done; the leader shows how.
The boss says 'Go'; the leader says 'Let's go.'