And once we decide to do something, we should never look back, never regret it. - Richard Branson

estado tan peligroso que consiste en creer que uno está haciendo bien las cosas si no está peor que la competencia.

I called up Coca-Cola and told them that Pepsi had just booked a big advertisement but that the back page was still free. I called up the Daily Telegraph and asked them whether they would prefer to advertise before or after the Daily Express. Another tack was to ask an innocuous question that they couldn’t easily deny: ‘Are you interested in recruiting the highest-calibre school-leavers and university graduates?’ No personnel manager would ever admit that they were looking for mediocre recruits. ‘Then we’re publishing just the magazine for you …

Además de conocer de primera mano ciertas cosas que usted jamás encontrará en los informes de gestión, el hecho de que un alto directivo (en este caso, usted) se interese por las opiniones de sus colaboradores, las pida y se tome la molestia de escucharlas tiene un enorme valor para todos.