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" "Fashion is custom in the guise of departure from custom.
Edward Sapir (Jan. 26, 1884 – Feb. 4, 1939) was an American anthropologist and linguist, a leader in American structural linguistics, and a pioneer of concepts in linguistic relativity as a creator of what is now called the Sapir-Whorf hypothesis. He is arguably the most influential figure in American linguistics.
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Getting down to brass tacks, how in the Hell are you going to explain general American n- 'I' except genetically? It's disturbing, I know, but (more) non-committal conservatism is only dodging, after all, isn't it? Great simplifications are in store for us. … It seems to me that only now that is American linguistics becoming really interesting, at least in its ethnological bearings.