Phenomenology is dialectic in ear-mode – a massive and decentralized quest for roots, for ground. - Marshall McLuhan

TV is not good at covering single events. It needs a ritual, a rhythm, and a pattern...[TV] tends to fosters patterns rather than events.

"Oddly enough, it is a consumer-oriented culture that is concerned about authors and labels of authenticity. Manuscript culture was producer-ori-ented, almost entirely a do-it-yourself culture, and naturally looked to the relevance and usability of items rather than their sources. Not only was private authorship in the later print meanings unknown, but there was no reading public in our sense, either. This is a matter that has usually been confused with ideas about "the extent of literacy." But even if literacy were universal, under manuscript conditions an author would still have no public. An advanced scientist today has no public. He has a few friends and colleagues with whom he talks about his work. What we need to have in mind is that the manuscript book was slow to read and slow to move or be circulated."

Nobody can doubt that the entire range of applied science contributes to the very format of a newspaper. But the headline is a feature which began with the Napoleonic Wars. The headline is a primitive shout of rage, triumph, fear, or warning, and newspapers have thrived on wars ever since.