"Some people say, "Give the customers what they want." But … - Walter Isaacson

"Some people say, "Give the customers what they want." But that's not my approach. Out job is to figure out what they're going to want before they do. I think Henry Ford once said, "If I'd asked customers what they wanted, they would have told me, 'A faster horse!'" People don't know what they want until you show it to them."

Walter Isaacson

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About Walter Isaacson

Walter Isaacson (born May 20, 1952) is a writer and biographer. He is the President and CEO of the Aspen Institute, a nonpartisan educational and policy studies organization based in Washington, D.C. He was the Chairman and CEO of CNN and the Managing Editor of Time. He has written biographies of Henry Kissinger, Benjamin Franklin, Albert Einstein, Steve Jobs and Elon Musk.

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Alternative Names: Walter Seff Isaacson

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"Some people say, "Give the customers what they want." But that's not my approach. Out job is to figure out what they're going to want before they do… - Walter Isaacson

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