Consider how different your experience of the world might be if you engaged in every activity with the attention you might give to landing a plane. - Rick Rubin

Our thoughts, feelings, processes, and unconscious beliefs have an energy that is hidden in the work. This unseen, unmeasurable force gives each piece its magnetism. A completed project is only made up of our intention and our experiments around it. Remove intention and all that’s left is the ornamental shell.

If the work doesn’t represent who you are and what you’re living, how can it hold an energetic charge?

Great art is created through freedom of self-expression and received with freedom of individual interpretation. Great art opens a conversation rather than closing it. And often this conversation is started by accident.