But what about the vast majority of companies that wake up partway through life and realize that they’re good, but not great? - Jim Collins

Look, this is going to be a very hard challenge. I want you to think about how demanding this is going to be. If you don’t think you’re going to like it, that’s fine. Nobody’s going to hate you.

When in doubt, vary, change, solve the problem, seize the opportunity, experiment, try something new (consistent, of course, with the core ideology) — even if you can’t predict precisely how things will turn out. Do something. If one thing fails, try another. Fix. Try. Do. Adjust. Move. Act. No matter what, don’t sit still.

If you know the failure paths of the job, identify them. Be honest and open — tell a person where the quicksand is and where the wild animals are. You don’t want to have to reinvent the wheel every day. Let people learn from your mistakes or the mistakes of others. Point out the potential failure paths, what not to do, but don’t tell them what to do. Keep the responsibility for results with them — to do whatever is necessary within the guidelines.