"On the day he unveiled the Macintosh, a reporter from Popular Science asked Jobs what type of market research he had done. Jobs responded by scoffin… - Walter Isaacson

One day someone called the Institute and asked to speak to a particular dean. When his secretary said that the dean wasn’t available, the caller hesitantly asked for Einstein’s home address. That was not possible to give out, he was informed. The caller’s voice then dropped to a whisper. “Please don’t tell anybody,” he said, “but I am Dr. Einstein, I’m on my way home, and I’ve forgotten where my house is.”40

Innovation requires having at least three things: a great idea, the engineering talent to execute it, and the business savvy (plus deal-making moxie) to turn it into a successful product.

I always thought of myself as a humanities person as a kid, but I liked electronics,” he said. “Then I read something that one of my heroes, Edwin Land of Polaroid, said about the importance of people who could stand at the intersection of humanities and sciences, and I decided that’s what I wanted to do.