A healthy company culture encourages people to share bad news. A company that discusses its problems freely and openly can quickly solve them. - Ben Horowitz

Does she know how to hire salespeople? What is her profile? Ask her to describe a recent bad hire. How does she find top talent? What percentage of her time is spent recruiting?

So, the judgment that you have to make is (a) is this market really much bigger (more than an order of magnitude) than has been exploited to date? and (b) are we going to be number one? If the answer to either (a) or (b) is no, then you should consider selling.

When should you start implementing processes? While that varies depending on your situation, keep in mind that it’s much easier to add new people to old processes than new processes to old people.