This is where they come into their own, for there's money in hope: the more desperate the hope, the richer the pickings. - Richard Dawkins

We are going to die, and that makes us the lucky ones. Most people are never going to die because they are never going to be born. The potential people who could have been here in my place but who will in fact never see the light of day outnumber the sand grains of Sahara.

Think about the two qualities that a virus, or any sort of parasitic replicator, demands of a friendly medium, the two qualities that make cellular machinery so friendly towards parasitic DNA, and that make computers so friendly towards computer viruses. These qualities are, firstly, a readiness to replicate information accurately, perhaps with some mistakes that are subsequently reproduced accurately; and, secondly, a readiness to obey instructions encoded in the information so replicated.

Indeed, organizing atheists has been compared to herding cats, because they tend to think independently and will not conform to authority. But a good first step would be to build up a critical mass of those willing to 'come out,' thereby encouraging others to do so. Even if they can't be herded, cats in sufficient numbers can make a lot of noise and they cannot be ignored.