A good communicator affects our physiology. The power of voice can entrance us – even induce or remove pain. - Derren Brown

There are people who have the ability to wake up a minute or even seconds before their alarm goes off or to know what time they’ve woken up without even looking at a clock. Now, thank God, I don’t have to get up in the mornings but the potential of the body to keep such accurate time is remarkable.

Every week we go to the supermarket and every week we allow ourselves to be manipulated by the packaging and layout of the goods.

Animals can also be ‘hypnotised’. Flip a rabbit on its back, hold it firmly in position with its head back for a couple of minutes, and you’ll find it will become perfectly motionless and unresponsive, until you clap your hands loudly above its head.