Cliche is at the root of audience dissatisfaction, and like a plague spread through ignorance, it now infects all story media. - Robert McKee

an ending must be both “inevitable and unexpected.

When we peek behind the grinning mask of comic cynicism, we find a frustrated idealist. The comic sensibility wants the world to be perfect, but when it looks around, it finds greed, corruption, lunacy. The result is an angry and depressed artist. If you doubt that, ask one over for dinner. Every host in Hollywood has made that mistake: “Let’s invite some comedy writers to the party! That’ll brighten things up.” Sure… till the paramedics arrive. These angry idealists, however, know that if they lecture the world about what a rotten place it is, no one will listen. But if they trivialize the exalted, pull the trousers down on snobbery, if they expose society for its tyranny, folly, and greed, and get people to laugh, then maybe things will change. Or balance. So God bless comedy writers. What would life be like without them?

As a story develops, you must willingly entertain opposite, even repugnant ideas. The finest writers have dialectical, flexible minds that easily shift points of view. They see the positive, the negative, and all shades of irony, seeking the truth of these views honestly and convincingly. This omniscience forces them to become even more creative, more imaginative, and more insightful. Ultimately, they express what they deeply believe, but not until they have allowed themselves to weight each living issue and experience all its possibilities.