To be able to read and write, therefore, is to learn to profit by and take part in the greatest of human achievements -- that which makes all other a… - S. I. Hayakawa

What we call things and where we draw the line between one class of things and another depend upon the interests we have and the purposes of the classification. For example, animals are classified in one way by the meat industry, in a different way by the leather industry, in another different way by the fur industry, and in a still different way by the biologist. None of these classifications is any more final than any of the others; each of them is useful for its purpose.

Citizens of a modern society need [...] more than that ordinary "common sense" which was defined by Stuart Chase as that which tells you that the world is flat. They need to be systematically aware of the powers and limitations of symbols, especially words, if they are to guard against being driven into complete bewilderment by the complexity of their semantic environment. The first of the principles governing symbols is this: The symbol is NOT the thing symbolized; the word is NOT the thing; the map is NOT the territory it stands for. (editor's link)

From the moment he switches on an early-morning news broadcast until he falls asleep at night over a novel or a magazine, he is, like all other people living in modern civilized conditions, swimming in words. Newspaper editors, politicians, salesmen, disc jockeys, columnists, luncheon club speakers, and clergymen; colleagues at work, friends, relatives, wife and children; market reports, direct-mail advertising, books, and billboards -- all are assailing him with words all day long. <span style="color:green" title="And Mr. Mits himself is constantly contributing to that verbal Niagara every time he puts on an advertising campaign, delivers a speech, writes a letter, or even chats with his friends.">[...] </SPAN>