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" "It was the mass sale and distribution of novels and newspapers that was critical to the rise of the imagined nation.
George Ritzer (born October 14, 1940) is a sociologist who studies American patterns of consumption, globalization, metatheory, and modern and postmodern social theory. Currently, Ritzer is Distinguished University Professor at the University of Maryland.
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What defines Web 2.0 is the fact that the material on it is generated by the users (consumers) rather than the producers of the system. Thus, those who operate on Web 2.0 can be called prosumers because they simultaneously produce what they consume such as the interaction on Facebook and the entries on Wikipedia.