The "cumulative effects" of unbridled commercialism, however difficult to assess, constitute one key to the impact of growing up in the core of the world's marketing system. Minimally, it suggests unpreparedness for, and lack of interest in, the world that exists outside the shopping mall.

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In the 1990's, a time of corporate capital's global ascendancy, the mildest restraints on its prerogatives have been peremptorily rejected. Automatically, under this designation, measures to protect national cultural industries, for example, have been ruled unacceptable infringements of "free trade".

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Capitalism cannot be reduced to one or a few features, but it does possess one relationship, central to its existence and operation, that constitutes the essence of inequality and ineradicable instability: the wage-labor-capital connection that dwells at the heart of the system.

The flow of information it promotes is free in one respect only. The flow is expected to be freely admitted to all the spaces that its providers desire to transmit to. Otherwise there is nothing free about the information. Quite the contrary. Information and message flows are already, and will continue to be, priced to exact the highest revenues extractable.