In the Standard Model the masses of quarks and leptons take values proportional to the coupling constants in the interaction of these fermions with s… - Steven Weinberg

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In the Standard Model the masses of quarks and leptons take values proportional to the coupling constants in the interaction of these fermions with scalar fields, constants that in the context of this model are entirely arbitrary. But the peculiar hierarchical pattern of lepton and quark masses seems to call for a larger theory, in which in some leading approximation the only quarks and leptons with non-zero mass are those of the third generation, the tau, top, and bottom, with the other lepton and quark masses arising from some sort of radiative correction. Such theories were actively considered ... soon after the completion of the Standard Model, but interest in this program seems to have lapsed subsequently ...