Our cock won't fight. - Max Aitken, 1st Baron Beaverbrook

The Daily Express is the first newspaper to serve every class in the community, rich and poor, high and low, barbarian, Scythian, bond and free.

Peter, do you keep a diary? ... Well, if you had a diary, I would tell you to record in it that this day our country has won a victory that will be recorded in the annals of history in the same terms as Trafalgar or Waterloo are recorded.

Our policy demands for each of us social equality and equal opportunity... Equal educational facilities, the same opportunities, and a fair start for all together.
And the joy of living must not be restricted, limited or confined by any measures whatsoever. The Express is allied to the group of human beings who like to have a good time.