Max Aitken, 1st Baron Beaverbrook Quotes

The Daily Express is the first newspaper to serve every class in the community, rich and poor, high and low, barbarian, Scythian, bond and free.

Evelyn Wrench: What is the biggest thing you have ever done?
Beaverbrook: The destruction of the Asquith Government which was brought about by an honest intrigue. If the Asquith Government had gone on, the country would have gone down.

They are a crowd of little Englanders, anti-Navy and Army fellows, who agitate for universal peace based on the love of God. It is a very devout policy, but unfortunately God is on the side of the big warships.

Our policy demands for each of us social equality and equal opportunity... Equal educational facilities, the same opportunities, and a fair start for all together.
And the joy of living must not be restricted, limited or confined by any measures whatsoever. The Express is allied to the group of human beings who like to have a good time.

Our cock won't fight.

George Sylvester Viereck: Do you care much for money or for power?
Beaverbrook: For neither in itself. I like activity, to wrestle with life and to beat it, to dare and win. I made my first million before I was thirty.
Viereck: But having achieved so much, what keeps you going? Why do you spend yourself, your vitality, in politics and in business?
Beaverbrook: To escape boredom.

Men are not really born either hopelessly idle, or preternaturally industrious. They may move in one direction or the other as will or circumstances dictate, but it is open to any man to work.

Peter, do you keep a diary? ... Well, if you had a diary, I would tell you to record in it that this day our country has won a victory that will be recorded in the annals of history in the same terms as Trafalgar or Waterloo are recorded.