The discipline of writing something down is the first step toward making it happen. - Lee Iacocca

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The discipline of writing something down is the first step toward making it happen.

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About Lee Iacocca

Lido Anthony "Lee" Iacocca (October 15, 1924 – July 2, 2019) was an American automobile executive best known for the development of the Ford Mustang and Ford Pinto cars while at the Ford Motor Company in the 1960s, and for reviving the Chrysler as its CEO during the 1980s. He was president and CEO of Chrysler from 1978 and chairman from 1979, until his retirement at the end of 1992. He was one of the few executives to preside over the operations of two of the Big Three automakers.

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Birth Name: Lido Anthony Iacocca
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Additional quotes by Lee Iacocca

But engineering no longer interested me. The day I’d arrived, they had me designing a clutch spring. It had taken me an entire day to make a detailed drawing of it, and I said to myself: “What on earth am I doing? Is this how I want to be spending the rest of my life?” I wanted to stay at Ford, but not in engineering. I was eager to be where the real action was — marketing or sales. I liked working with people more than machines.

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So what do we do? Anything. Something. So long as we just don't sit there. If we screw it up, start over. Try something else. If we wait until we've satisfied all the uncertainties, it may be too late. - Lee Iacocca

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