The Ben Franklin Effect: If weak ties do favors for us, they start to like us. Then they become even more likely to grant us additional favors in the… - Meg Jay

" "

The Ben Franklin Effect: If weak ties do favors for us, they start to like us. Then they become even more likely to grant us additional favors in the future. Franklin decided that if he wanted to get someone in his side, he ought to ask for a favor. And he did.