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" "The inversion of external compulsion into the compulsion of conscience … produces the machine-like assiduity and pliable allegiance required by the new rationality.
Max Horkheimer (February 14, 1895 – July 7, 1973) was a German-Jewish philosopher-sociologist, famous for his work in critical theory as a member of the "Frankfurt School" of social research.
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We cannot credit our enjoyment of a flower or of the atmosphere of a room to an autonomous esthetic instinct. Man’s esthetic responsiveness relates in its prehistory to various forms of idolatry; his belief in the goodness or sacredness of a thing precedes his enjoyment of its beauty. The applies no less to such concepts as freedom and humanity.