A fifth kind of semantic awareness has to do with what might be called the "photographic" effects of language. We live in a universe of constant proc… - Neil Postman

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A fifth kind of semantic awareness has to do with what might be called the "photographic" effects of language. We live in a universe of constant process. Everything is changing in the physical world around us. We ourselves, physically at least, are always changing. Out of the maelstrom of happenings we abstract certain bits to attend to. We snapshot these bits by naming them. Then we begin responding to the names as if they are the bits that we have named, thus obscuring the effects of change. The names we use tend to "fix" that which is named, particularly if the names also carry emotional connotations... There are some semanticists who have suggested that such phrases as "national defense" and "national sovereignty" have been... maintained beyond the date for which they were prescribed. What might have been politically therapeutic at one time may prove politically fatal at another.

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About Neil Postman

Neil Postman (8 March 1931 - 5 October 2003) was an American author, educator, media theorist and cultural critic, who eschewed technology, including personal computers in school and cruise control in cars, and is best known for twenty books regarding technology and education and his association with New York University for more than forty years.

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Additional quotes by Neil Postman

People of a television culture need “plain language” both aurally and visually, and will even go so far as to require it in some circumstances by law. The Gettysburg Address would probably have been largely incomprehensible to a 1985 audience.

belief that where there is a problem, there must be a solution, I shall conclude with the following suggestions. We must, as a start, not delude ourselves with preposterous notions such as the straight Luddite position as outlined, for example, in Jerry Mander’s Four Arguments for the Elimination of Television. Americans will not shut down any part of their technological apparatus, and to suggest that they do so is to make no suggestion at all. It is almost equally unrealistic to expect that nontrivial modifications in the availability of media will ever be made. Many civilized nations limit by law the amount of hours television may operate and thereby mitigate the role television plays in public life. But I believe that this is not a possibility in America. Once having opened the Happy Medium to full public

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