Newton, and 'proper scientific method' after him, conducted attention to 'continuous description' of experimental phenomena instead of to causes. - Marshall McLuhan

Typography tended to alter language from a means of perception and exploration to a portable commodity. (p. 183)

The typographic logic created “the outsider,” the alienated mass, as the type of integral, that is, intuitive and irrational, man. (p. 241)

In this book we turn to the study of new patterns of energy arising from man’s physical and psychic artifacts and social organizations. The only method for perceiving process and pattern is by inventory of effects obtained by the comparison and contrast of developing situations. (p. 8)