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" "Jim Clark was interviewed at an event held at Stanford University. At some point in the interview, the topic turned to social media. Clark’s reaction was unexpected given his high-tech background: “I just don’t appreciate social networking.” As he then clarifies, this distaste is captured by a particular experience he had sitting on a panel with a social media executive: [The executive was] just raving about these people spending twelve hours a day on Facebook . . . so I asked a question to the guy who was raving: “The guy who’s spending twelve hours a day on Facebook, do you think he’ll be able to do what you’ve done?
Calvin C. Newport (1982-06-23–) is an American writer and computer scientist.
Biography information from Wikiquote
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Think Small, Act Big.” It’s in this understanding of career capital and its role in mission that we get our explanation for this title. Advancing to the cutting edge in a field is an act of “small” thinking, requiring you to focus on a narrow collection of subjects for a potentially long time. Once you get to the cutting edge, however, and discover a mission in the adjacent possible, you must go after it with zeal: a “big” action.