We are helping structure this, and helping channel investments towards this. The same applies to the creatives, and making sure that we are monetisin… - Chinelo Anohu-Amazu

Around sports you have the merchandising, you have the whole ecosystem, the infrastructure and for those watching these sports, the hotels, the shops, the licensing. This is why people are paying billions for sports franchises.

The same principles that we discussed earlier still need to be applied to these sectors. Thinking about scale, structuring projects properly, creating awareness around the impact and upside.

With the AIF, which is a flagship initiative of the African Development Bank along with seven other founding partners, we are preparing projects for bankability and helping projects progress through the different steps, the next one being raising capital and once that is done also working to unlock the bottlenecks that can cause some deals to not reach closure.