We are helping structure this, and helping channel investments towards this. The same applies to the creatives, and making sure that we are monetisin… - Chinelo Anohu-Amazu

But we want to look at it more than just an athlete or a singer. We are looking to creating the framework so that we monetise the IP. Others are currently making money from our talent.

That’s what we’re doing now with the Africa Investment Forum. Again, building a platform that is multi-transactional, multi-disciplinary and very deal-oriented. We are trying to get away from the endless talk about what needs to be done in Africa to actually doing stuff and we’re doing it one transaction at a time. We distil the talk into projects. We are working with the creative industry, for example, and doing a lot of work and seeing how we can channel funds to where it is needed, not just where people think it is needed.

Africa is getting tired of receiving aid, adding that it would be more beneficial for the continent to take charge of its future.