The most important thing I have done is to combine something esoteric with a practical issue that affects many people. In this spirit, the stock mark… - Benoit Mandelbrot

The next thing which surprised us very much, is that both for Julia sets and even more so for the Mandelbrot set, the complication was not, how to say, arbitrary, and almost everybody found the impression that these shapes were hauntingly beautiful. These shapes resulted from the most ridiculous transformation, z²+c, taken seriously, respectfully and visually. And people thought at first that they were totally wild, totally extraterrestrial, but then after a very short time, they came back and said, "You know, I think they remind me of something. I think they're natural. I think they are like perhaps nightmares or dreams, but they're natural." And this combination of being so new, because literally when we saw them nobody had seen them before, and being the next day so familiar, is still to me extraordinarily baffling.

Do I claim that everything that is not smooth is fractal? That fractals suffice to solve every problem of science? Not in the least. What I'm asserting very strongly is that, when some real thing is found to be un-smooth, the next mathematical model to try is fractal or multi-fractal. A complicated phenomenon need not be fractal, but finding that a phenomenon is "not even fractal" is bad news, because so far nobody has invested anywhere near my effort in identifying and creating new techniques valid beyond fractals. Since roughness is everywhere, fractals — although they do not apply to everything — are present everywhere. And very often the same techniques apply in areas that, by every other account except geometric structure, are separate.

A branch of physics that I was working in for many years has lately become much less active. Many problems have been solved and others are so difficult that nobody knows what to do about them. This means that I do much less physics today than 15 years ago. By contrast, fractal tools have plenty to do. There is a joke that your hammer will always find nails to hit. I find that perfectly acceptable. The hammer I crafted is the first effective tool for all kinds of roughness and nobody will deny that there is at last some roughness everywhere.