There is a saying, “Think globally, act locally.” When negotiating, “Think personally, act communally.” I have advised many women to preface negotiat… - Sheryl Sandberg

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There is a saying, “Think globally, act locally.” When negotiating, “Think personally, act communally.” I have advised many women to preface negotiations by explaining that they know that women often get paid less than men so they are going to negotiate rather than accept the original offer. By doing so, women position themselves as connected to a group and not just out for themselves; in effect, they are negotiating for all women. And as silly as it sounds, pronouns matter. Whenever possible, women should substitute “we” for “I.” A woman’s request will be better received if she asserts, “We had a great year,” as opposed to “I had a great year.”20 But