"It probably won a prize" is a disparaging remark in this book. Why? Because prizes tend to be given for some aspects of design, to the neglect of al… - Donald Norman

Hypertext makes a virtue out of lack of organization, allowing ideas and thoughts to be juxtaposed at will. [...] The advent of hypertext is apt to make writing much more difficult, not easier. Good writing, that is.

Academics get paid for being clever, not for being right.

The major problems facing the development of products that are safer, less prone to error, and easier to use and understand are not technological: they are social and organizational.