for Steve, less is always more, simpler is always better. Therefore, if you can build a glass box with fewer elements, it’s better, it’s simpler, and… - Walter Isaacson

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for Steve, less is always more, simpler is always better. Therefore, if you can build a glass box with fewer elements, it’s better, it’s simpler, and it’s at the forefront of technology. That’s where Steve likes to be, in both his products and his stores.

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About Walter Isaacson

Walter Isaacson (born May 20, 1952) is a writer and biographer. He is the President and CEO of the Aspen Institute, a nonpartisan educational and policy studies organization based in Washington, D.C. He was the Chairman and CEO of CNN and the Managing Editor of Time. He has written biographies of Henry Kissinger, Benjamin Franklin, Albert Einstein, Steve Jobs and Elon Musk.

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Also Known As

Alternative Names: Walter Seff Isaacson
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Additional quotes by Walter Isaacson

Atop the brochure McKenna put a maxim, often attributed to Leonardo da Vinci, that would become the defining precept of Jobs’s design philosophy: “Simplicity is the ultimate sophistication.

Leonardo’s relentless curiosity and experimentation should remind us of the importance of instilling, in both ourselves and our children, not just received knowledge but a willingness to question it — to be imaginative and, like talented misfits and rebels in any era, to think different.

Leonardo was not always a giant. He made mistakes. He went off on tangents, literally, pursuing math problems that became time-sucking diversions. Notoriously, he left many of his paintings unfinished, most notably the Adoration of the Magi, Saint Jerome in the Wilderness, and the Battle of Anghiari. As a result, there exist now at most fifteen paintings fully or mainly attributable to him. Although generally considered by his contemporaries to be friendly and gentle, Leonardo was at times dark and troubled. His notebooks and drawings are a window into his fevered, imaginative, manic, and sometimes elated mind. Had he been a student at the outset of the twenty-first century, he may have been put on a pharmaceutical regimen to alleviate his mood swings and attention-deficit disorder. One need not subscribe to the artist-as-troubled-genius trope to believe we are fortunate that Leonardo was left to his own devices to slay his demons while conjuring up his dragons.

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