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" "The fact that map is a fuzzy and radial, rather than a precisely defined, category is important because what a viewer interprets a display to be will influence her expectations about the display and how she interacts with it.
Alan M. MacEachren (born 1952) is an American geographer, Professor of Geography and Director, GeoVISTA Center, Department of Geography, The Pennsylvania State University. He is known for his cross-disciplinary work in the fields of human-centered geographic visualization, scientific and , and in statistics.
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Exploring maps as representation forges important links between cartography and a variety of cognate fields concerned with this topic in its various facets (including geographical information systems [GIs] and remote sensing, as well as art, cognitive science, sociology, cognitive and environmental psychology, semiotics, and even the history and philosophy of science).
During the 1960s and 1970s, when cartographers were embracing the communication model and a behavioral approach to empirical research, psychology was undergoing a revolution in its perspective on what to study and how to study it. Psychologists began to realize that stimulus-response laws do not explain human perception or behavior (any more than the gravity models used by geographers can explain spatial interaction).