Alan MacEachren Quotes

Treating cartography as a formal communication system implies that we can improve map communication if we can reduce the filtering or loss of information at various points in the system where in the system should have a positive effect, and an information loss should be impossible to overcome. Most efforts to study cartographic communication have been directed to the middle stages in the system: the cartographer's transformation of selected information into the map and the initial extraction of information from the map by the user.

Cartography as a discipline has a significant stake in the evolving role of maps within systems for scientific visualization, within spatial decision support systems, within hypermedia information access systems, and within virtual reality environments.

During the 1960s and 1970s, when cartographers were embracing the communication model and a behavioral approach to empirical research, psychology was undergoing a revolution in its perspective on what to study and how to study it. Psychologists began to realize that stimulus-response laws do not explain human perception or behavior (any more than the gravity models used by geographers can explain spatial interaction).

Robinson (1952) pointed out some limits to approaching map symbolization and design from a purely artistic viewpoint, as he suggested was the guiding perspective at the time. Maps, like buildings that are designed primarily for artistic impact, are often not functional... Robinson (1952) argued that treating maps as art can lead to "arbitrary and capricious" decisions. He saw only two alternatives: either standardize everything so that no confusion can result about the meaning of symbols, or study and analyze characteristics of perception as they apply to maps so that symbolization and design decisions can be based on "objective" rules... Robinson's dissertation, then, signaled the beginning of a more objective approach to map symbolization and design based on testing the effectiveness of alternatives, an approach that followed the positivist model of physical science. In his dissertation, Robinson cited several aspects of cartographic method for which he felt more objective guidelines were required (e.g., lettering, color, and map design). He also suggested that this objective look at cartographic methods should begin by considering the limitations of human perception. One goal he proposed was identification of the "least practical differences" in map symbols (e.g., the smallest difference in lettering size that would be noticeable to most readers).

Many pressing problems facing science and society are inherently geospatial – location matters. The availability of essential geospatial data has increased dramatically over the past decade. Both scientific progress and application of geospatial information to societal needs remains hampered, however, due to the lack of methods for transforming these data into information and for combining information from diverse sources to construct knowledge. Progress requires fundamental breakthroughs in both geovisualization and its integration with other methods for geospatial knowledge construction. The research agenda delineated in this issue is a step toward achieving these breakthroughs. Identifying the challenges is the easy part. Meeting them is unlikely without a commitment to a coordinated approach, by both individuals and organizations in multiple countries.

Use of the term visualization in the cartographic literature can be traced back at least four decades (Philbrick, 1953). It was the 1987 publication of a report by the U. S. National Science Foundation, however, that established a new meaning for this term in the context of scientific research (McCormick et al., 1987). The report, produced by a committee containing no cartographers, emphasized the role of computer display technology in prompting mental visualization - and subsequent insight. Scientific visualization has, thus, been defined as the use of sophisticated computing technology to create visual displays, the goal of which is to facilitate thinking and problem solving. Emphasis is not on storing knowledge but on knowledge construction.

Two developments of the past four decades played crucial roles in establishing a research agenda for the study of map symbolization and design. The first was Arthur H. Robinson's dissertation (published as The Look of Maps in 1952), with its call for objective research, and the second was the adoption in the 1970s of a paradigm of cartography as communication science.

Exploring maps as representation forges important links between cartography and a variety of cognate fields concerned with this topic in its various facets (including geographical information systems [GIs] and remote sensing, as well as art, cognitive science, sociology, cognitive and environmental psychology, semiotics, and even the history and philosophy of science).

The representational nature of maps, however, is often ignored – what we see when looking at a map is not the word, but an abstract representation that we find convenient to use in place of the world. When we build these abstract representations we are not revealing knowledge as much as are creating it.

To make maps that work, we must depict categories using methods that match the structures of human mental categorization.

Without categorization, maps would not be possible.

When visualization tools act as a catalyst to early visual thinking about a relatively unexplored problem, neither the semantics nor the pragmatics of map signs is a dominant factor. On the other hand, syntactics (or how the sign-vehicles, through variation in the visual variables used to construct them, relate logically to one another) are of critical importance.

The nature of maps and of their use in science and society is in the midst of remarkable change - change that is stimulated by a combination of new scientific and societal needs for geo-referenced information and rapidly evolving technologies that can provide that information in innovative ways. A key issue at the heart of this change is the concept of "visualization."

The fact that map is a fuzzy and radial, rather than a precisely defined, category is important because what a viewer interprets a display to be will influence her expectations about the display and how she interacts with it.

A new view of the role of art and science in cartography is clearly needed. It is probably a mistake to view maps as objects that contain varied amounts of scientific or artistic content for which we must determine an appropriate balance (as both Keates, 1984, and Robinson, 1952, seem to, with Keates arguing for more art and Robinson for more science). Instead, it makes more sense to consider complementary artistic and scientific approaches to studying and improving maps, both of which can be applied to any given cartographic problem. The artistic approach is intuitive and holistic, achieving improvements through experience supplemented by critical examination (where critical examination implies expert appraisal of the results of our cartographic decision-making efforts). It draws on science in using perspective, understanding of human vision, color theory, and so on.