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When visualization tools act as a catalyst to early visual thinking about a relatively unexplored problem, neither the semantics nor the pragmatics o… - Alan MacEachren
" "When visualization tools act as a catalyst to early visual thinking about a relatively unexplored problem, neither the semantics nor the pragmatics of map signs is a dominant factor. On the other hand, syntactics (or how the sign-vehicles, through variation in the visual variables used to construct them, relate logically to one another) are of critical importance.
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About Alan MacEachren
Alan M. MacEachren (born 1952) is an American geographer, Professor of Geography and Director, GeoVISTA Center, Department of Geography, The Pennsylvania State University. He is known for his cross-disciplinary work in the fields of human-centered geographic visualization, scientific and , and in statistics.
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Alan M MacEachren
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Alan M. Maceachren
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A. MacEachren
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Alan M. MacEachren
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Cartography is about representation. This statement may seem obvious, but it has been overlooked in our search for organizing principles for the field. Rather than restricting research in cartography to maps that present well-defined messages (and suggesting a single, map-engineering approach to improving the transmission of these messages, as the communication approach did), attention to maps as spatial representation expands the field.
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