It is no longer necessary to preach sonorously of the sinful and deleterious effect of liquor on the human mind and body; the essential evil is recog… - H. P. Lovecraft

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It is no longer necessary to preach sonorously of the sinful and deleterious effect of liquor on the human mind and body; the essential evil is recognised scientifically, and only the sophistry of conscious immorality remains to be combated. Brewers and distillers still strive clumsily to delude the public by the transparent misstatements of their advertisements, and periodicals of easy conscience still permit these advertisements to disgrace their pages; but the end of such pernicious pretension is not remote. The drinker of yesterday flaunted his voice before all without shame; the average drinker of today must needs resort to excuses.