My friend Jim once called to tell me that he'd gotten a raise at work. On the same day, he moved into a smaller apartment. Why? Because he doesn't ca… - Ramit Sethi

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My friend Jim once called to tell me that he'd gotten a raise at work. On the same day, he moved into a smaller apartment. Why? Because he doesn't care very much about where he lives, but he loves spending money on camping and biking. That's called conscious spending.

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Alternative Names: Ramit Singh Sethi
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One thing I've learned in the self-development business: We all have lots of reasons why we aren't doing something we "should," like investing, flossing, or starting a business. No time, no money, not sure where to start, etc. Sometimes the truth is simpler: We just don't want to.

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