I conceive that pleasures are to be avoided if greater pains be the consequence, and pains to be coveted that will terminate in greater pleasures.” —… - Tony Robbins

Well, getting all the education and the practical experience. And then having the patience to do it day in and day out. Day in and day out. It’s not easy, let me tell you that. It’s like the restaurateur serving great food every meal. It’s not easy. But that’s how you make a great restaurant. That’s how you make a great car dealership. Service every day. You can’t miss the ball. You’ve gotta hit the ball out of the park every day. With service. And the same with technology. In our lifetime, we’ve seen many companies go in the tank because they weren’t able to innovate. Or actually, they didn’t figure out a product or service that really served the customer well. They lost their customers. Never lose a customer. Figure that one out.

Here’s an example that might prove valuable to you: a friend of mine recently bought a New York City bond where he’s getting a 4% return tax free — which, for someone in a high tax bracket, is the equivalent of an approximately 7% return in a taxable bond!

Like anyone who succeeds, he never took it for granted that he knew it all. He constantly evaluated whether what he was doing was working or not. If it wasn’t, he immediately moved to step four.