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" "Modern publication wishes to minimize discussion. … Phrases … are carefully chosen not to stimulate reflection, but to evoke stock responses of approbation or disapprobation. Headlines and advertising teem with them, and we seem to approach a point at which failure to make the stock response is regarded as faintly treasonable.
Richard Malcolm Weaver, Jr (March 3, 1910—April 1, 1963) was an American scholar who taught English at the University of Chicago. He is primarily known as a shaper of mid-20th-century conservatism and as an authority on modern rhetoric.
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The member of a culture … purposely avoids the relationship of intimacy; he wants the object somehow depicted and fictionalized. … He is embarrassed when this is taken out of its context of proper sentiments and presented bare, for he feels that this is a reintrusion of that world which his whole conscious effort has sought to banish. Forms and conventions are the ladder of ascent. And hence the speechlessness of the man of culture when he beholds the barbarian tearing aside some veil which is half adornment, half concealment.